Importance of Online Reputation management

In this Digital age we love to post, share, like and comment. Each and every act and footprints are the element’s which creates your reputation on a virtual world. I am not only talking about an individual or a person I am also talking about the Firms and Company who have their web presence and doesn’t care about their online reputation. Online Reputation is as importance as it is in real life. For example, when we want know or learn about some company, person, firms, what we do, is Google them. There are more than 1.5 billion names are searched on Google. Every Social Media and Search engine gives the review system because they will not able to go and verify every single profile on a web. So the results on a web, you all see depend on the reviews and presence of that persona or firm on Internet. Your reputation is build when people know, talk, mention and converse with you in a positive manner. Every single voice, status, opinion, reviews matters in a virtual world. In the end, it’s your responsibility to maintain a good reputation when someone Google you. Let us learn how to manage it.

What is online reputation management?


Online Reputation Management is Personal Branding in a virtual world. We are in “Branded world“ on virtual media we all represent our self as a “ Brand ” Internet is the new first impression now, Anyone can say anything and it shows up online. Ask yourself! Who do you want to do business with ?

  • Trustworthy
  • Professional
  • Experienced
  • Brings value

We always want to work with or search about a Trustworthy company, firm or a person. “Trust” is gained by proving you “ exist “on social media like facebook, twitter, Google etc. We like to work with professional with some good experienced firm, company or persona which has good reviews and recommendation on Linkedin and Google my business. The reviews and recommendation over different social media and internet platforms bring value to your existence.

Now have you ever Google yourself ?


Before that sign out from Google accounts! Search for the things or activities you are known for, try wider search queries including your services and products or activities. Are results are satisfying? Do you see people with good reviews are top of yours or people more likes and followers on twitter and Facebook ahead in search results? People like :

  • Consumers
  • Business partners
  • Stock holders
  • Marketers
  • Journalists
  • Prospective employers
  • Co-workers
  • Personal contacts

Cares about when they search for employment or a product, for investment, or to mention in PR. Online reputation is an art of making yours professional and social profile on a web.

Beware of Negative Marketing!


There are mainly four element’s are responsible for spoil of reputation.

  • Negative Reviews
  • Negative Media Coverage
  • Blackhat Guys – (People who are hired for negative marketing.)
  • Hackers

You will never know when your Brand is attacked or been criticized for your services or activities. Reviews are very effective in case of service provider’s businesses. Television, Print media and online media coverage are also responsible for creating controversial content for companies or individuals. Hackers who hack your website or profiles and then start posting nonsense which result to be controversial.

Best practices for Online Reputation management:

  • Create good Social media and Web profile over Internet.
  • Build good, interactive, informative content on social media and relevant blogs.
  • Listen, response, learn and improve feedbacks you get your services.
  • Hire technically sound people or online reputation management agency to create and manage your Brand.
  • Don’t be Aggressive in promoting your brand that people fed up.
  • Know What Information is Out There
  • Manage and maintain the Information about your brand.

These are activities to build a good reputation and trust over an internet. Virtual world is a place where everyone likes to brag about people, products, and the company. Let them Brag about you!

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