In this Digital age we love to post, share, like and comment. Each and every act and footprints are the element’s which creates your reputation on a virtual world. I am not only talking about an individual or a person I am also talking about the Firms and Company who have their web presence and doesn’t care about their online reputation. Online Reputation is as importance as it is in real life. For example, when we want know or learn about some company, person, firms, what we do, is Google them. There are more than 1.5 billion names are searched on Google. Every Social Media and Search engine gives the review system because they will not able to go and verify every single profile on a web. So the results on a web, you all see depend on the reviews and presence of that persona or firm on Internet. Your reputation is build when people know, talk, mention and converse with you in a positive manner. Every single voice, status, opinion, reviews matters in a virtual world. In the end, it’s your responsibility to maintain a good reputation when someone Google you. Let us learn how to manage it.
What is online reputation management?
Online Reputation Management is Personal Branding in a virtual world. We are in “Branded world“ on virtual media we all represent our self as a “ Brand ” Internet is the new first impression now, Anyone can say anything and it shows up online. Ask yourself! Who do you want to do business with ?
- Brings value
We always want to work with or search about a Trustworthy company, firm or a person. “Trust” is gained by proving you “ exist “on social media like facebook, twitter, Google etc. We like to work with professional with some good experienced firm, company or persona which has good reviews and recommendation on Linkedin and Google my business. The reviews and recommendation over different social media and internet platforms bring value to your existence.
Now have you ever Google yourself ?
Before that sign out from Google accounts! Search for the things or activities you are known for, try wider search queries including your services and products or activities. Are results are satisfying? Do you see people with good reviews are top of yours or people more likes and followers on twitter and Facebook ahead in search results? People like :
- Business partners
- Stock holders
- Prospective employers
- Personal contacts
Cares about when they search for employment or a product, for investment, or to mention in PR. Online reputation is an art of making yours professional and social profile on a web.
Beware of Negative Marketing!
There are mainly four element’s are responsible for spoil of reputation.
- Negative Reviews
- Negative Media Coverage
- Blackhat Guys – (People who are hired for negative marketing.)
You will never know when your Brand is attacked or been criticized for your services or activities. Reviews are very effective in case of service provider’s businesses. Television, Print media and online media coverage are also responsible for creating controversial content for companies or individuals. Hackers who hack your website or profiles and then start posting nonsense which result to be controversial.
Best practices for Online Reputation management:
- Create good Social media and Web profile over Internet.
- Build good, interactive, informative content on social media and relevant blogs.
- Listen, response, learn and improve feedbacks you get your services.
- Hire technically sound people or online reputation management agency to create and manage your Brand.
- Don’t be Aggressive in promoting your brand that people fed up.
- Know What Information is Out There
- Manage and maintain the Information about your brand.
These are activities to build a good reputation and trust over an internet. Virtual world is a place where everyone likes to brag about people, products, and the company. Let them Brag about you!
When aiming for conversions, site speed is key. But there are things you can do that go beyond the technical, explains Gene Crawford.
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Mostly we worry about this sort of thing for business reasons – we want conversions. The faster the website loads in the browser, the faster the user can sign up, or make a purchase. This is one benefit to being fast. But another side of things that I’ve been noticing lately is an aim to ‘look’ fast.
A lot has been written lately about speeding up your website by fine-tuning the backend, as well as tweaking the HTML and CSS for better formatting and performance. This is extremely important for a lot of obvious reasons.
How to find performance
There are things you can do to make a web page appear fast that go beyond the purely technical. For example, the way you align the fields of a sign-up form, or the number of fields, can impact a person’s perception of the form.
The difference between horizontal or vertical alignment can make a form look faster to complete. The strategic utilisation of animation can also sell the idea of something being fast and easy to manipulate.
If the primary element on the page you’re designing also contains the main call to action, the faster someone will notice this, and the faster they can act on it. This technically isn’t faster in the sense of tracked time, but it can seem faster.
Keeping the user’s perception of speed or ease of use in mind as you design can pay dividends. I challenge you to consider this idea of perceived speed as you work through your next design project, and see where it leads you.
Before the arrival of open source platforms, ecommerce and blogging were costly and time-consuming endeavors. Creating and maintaining your website required programming expertise that many people simply did not have.
Today there are several networked, open source platforms available to consumers and business leaders that can remove costs, save time and improve overall quality in intuitive and straightforward ways. While they still require varying degrees of programming knowledge, these platforms make maintaining and customizing any website straightforward and relatively simple.
We’d like to familiarize you with the various open source platform options so you may better understand what they do, how they work, and which is the most appropriate platform for your business needs.
Magento is an open source ecommerce platform for large-scale enterprises. It can be used to create webstores and tailor them to your customers’ convenience with mobile access, multiple currency options for payment, and multi-address shipping. The program allows you to design your own theme, add widgets, modules and extensions, and utilize SEO and marketing promotion tools. Magento places a high priority on security, so you can be sure that your data remains safe and intact in an easy-to-locate place. With the free support and help guides Magento offers, getting assistance when you run into issues is only a click away. With Magento, you can efficiently handle the large-scale, expensive issues of code re-use, maintainability, debugging, support and more.
The learning curve for using Magento can be pretty steep. Even an experienced programmer will need time to become comfortable with it. If you’re using a small server to run your site or need only simple, non-ecommerce features, the Magento platform may prove to be more of a hindrance than an advantage.
Joomla is one of the most popular free content management systems (CMS) around. Joomla is great for small to medium sized business websites, allowing you to create and manage a dynamic website with ecommerce features. Joomla is preferred when you require a cost efficient website with CMS features and easy blogging.
Drupal is a powerful & developer-friendly tool for building complex CMS sites. If you want a large CMS that gives you complete control over everything at a low cost to your time, Drupal is the way to go. Designed for sites with heavy traffic, Drupal gives you precise control over URL structure. You can create new content types and advanced custom views.
One of Drupal’s unique features is its Taxonomy module, which provides multiple ways to tag, organize and categorize content. Drupal pages are quick to load and have a faster response time than those made with WordPress or Joomla. Adding plug-ins, themes and other configurable options to your webpage is easy.
WordPress is easy and cost-effective. It includes customizable and standard blogging capabilities that are easy to understand. The code behind WordPress is clean and simple, meaning search engines can easily identify content to direct visitors to your page. With millions of users, WordPress has a rich and vibrant community that can support you through any problems you may have.
Though mainly used for smaller and simpler sites, such as personal blogs, WordPress’ ever-increasing repertoire of themes, plugins and widgets lends itself to a wide range of uses for several website formats. Using a free plugin called WooCommerce, you can use WordPress to convert your blog to an ecommerce platform as well.
One disadvantage to consider is the need WordPress has for plugins in order to remain competitive with Joomla and Drupal.
Which Platform is Best for You?
Consider your own business & requirements and which platform might be best for what you need:
Magento is best used to maintain large-scale ecommerce enterprises.
Joomla is perfect for small to medium sized businesses that want easy set-up and maintenance for their website with simple ecommerce and CMS capabilities with flexibility.
Drupal is recommended for building large and complex CMS websites, not ecommerce sites.
WordPress is the best option if you’re running a personal blog or a small/medium business website with better SEO capabilities. WordPress is a suitable option that can take your business far with simple technical requirements.