Whether you are a product- or service-based business, you will most likely have a website or are in the process of creating one.While I teach California Media LLC how to create their own website, I’ve noticed that once they have mastered the steps, there is always one question that follows:
How do you make money from your website once it’s up?
It can seem like an obvious question. However, I believe that a successful website is broken down into two elements: the visual and the strategic. While having a visually appealing website is important for any entrepreneur, knowing how to have it grow your business is just as essential.
I’m going to share with you four things that you can implement on your own website (even with little traffic) to help generate more income to support your business online.
- Affiliate links
Becoming an affiliate for your favorite products or services (relevant to your business) is a great way to increase revenue while building a trusting relationship with your audience. Not only are you gaining a commission for every purchase that came from your referral but by recommending products that will help your audience get results, you are also increasing your credibility.
One of the best ways to promote these affiliate products is by offering a “Toolkit” or “Resource” page on your website. However, it’s extremely important to be genuine and disclose that you are offering affiliate links. People appreciate honesty and if your recommendations help them, they will likely come back and support you in the future.
- Sequenced opt-ins
If you are offering something of value in exchange for your web visitors’ email addresses, are you clear on your end goal?
While regularly blogging or publishing content for those subscribers is a great way to add value, try to plan out a sequence that can lead to promoting your product or service at the end of it.
- Hold Workshops
It can take people some time to build trust with your business. Rather than simply listing how people can work with you on your website (or purchase your products), why not try giving value first to establish your credibility?
Great ways of doing this can be in the form of webinars and online workshops relating to your business. Some tools that you can use to easily create this include Webinar.
- Stop focusing on numbers
While the concept of building 1,000 true fans is not new, it couldn’t be more relevant today. We can often get sidetracked with the number of people who are following us, but, as Kevin Kelly’s article explains, quality will always beat quantity.The key is focusing on building relationships with your audience and constantly giving value no matter what you do. These true fans will then effortlessly want to start sharing your work and supporting your business.
These are just some ways to help generate more money from your website, but I hope you can see that there is so much more behind it then just a few quick tricks or listing your products online. It may seem like a bit of work initially but the pay off will be much greater in the long run.
Choosing an SEO Agency can be difficult, especially because there are so many agencies out there that give the industry a bad name.
An ethical agency uses SEO techniques that are accepted and advised by search engines such as Google. Agencies using spammy techniques such as over optimising websites could put your business at risk of being penalised by Google. With this in mind, when choosing an SEO agency, it’s important to look out for certain warning signs…
Nobody Should Promise Position #1 on Google
- You should not trust an SEO agency that promises to get you to “position 1″ of Google. Google’s SEO Guidelines state that “No one can guarantee a #1 ranking on Google.” As this is coming directly from Google, it is strongly advised that you do not choose an agency that claims they can achieve this!
- Some agencies might promise to get you to the top of Google in a short amount of time. Improving visibility in search results will take time, as there are a lot of different factors that are taken into account by search engines, and there is no way of guaranteeing results in any given time period.
- Search engine results are ambiguous. When searching a query at different locations the results can change, and this should be made clear by any respectable agency. Users with Google accounts will also get personalised results.
- Appearing first in a search engine does not reflect the overall performance of a business’s success online. Factors such as conversions and ROI are more important than rankings. If the traffic generated from Google isn’t converting into leads or sales, then your SEO agency isn’t targeting the right keywords.
An Ethical SEO Agency Should Be:
Trustworthy – An agency should deliver what they have promised. They should also not be afraid to admit if they have made a mistake.
A simple step to understand who could potentially be managing your SEO is to look the company up on LinkedIn. Here you can check for personal recommendations on the consultant you have been assigned, and get a feel for the size of the company.
Helpful – An ethical SEO agency will go out of the way to delight customers.
A list of questions should be sent to you prior to the initial meeting. This shows that they are trying to understand your business and its priorities. This is also an opportunity for you to ask the agency questions and gauge their knowledge and experience.
Professional – The use of Twitter is key for SEO professionals.
When researching potential SEO agencies it is useful to assess whether the team members are active on Twitter, and also who members of staff at your potential agency follow on Twitter. This will demonstrate that they are keeping up to date with industry trends.
In this Digital age we love to post, share, like and comment. Each and every act and footprints are the element’s which creates your reputation on a virtual world. I am not only talking about an individual or a person I am also talking about the Firms and Company who have their web presence and doesn’t care about their online reputation. Online Reputation is as importance as it is in real life. For example, when we want know or learn about some company, person, firms, what we do, is Google them. There are more than 1.5 billion names are searched on Google. Every Social Media and Search engine gives the review system because they will not able to go and verify every single profile on a web. So the results on a web, you all see depend on the reviews and presence of that persona or firm on Internet. Your reputation is build when people know, talk, mention and converse with you in a positive manner. Every single voice, status, opinion, reviews matters in a virtual world. In the end, it’s your responsibility to maintain a good reputation when someone Google you. Let us learn how to manage it.
What is online reputation management?
Online Reputation Management is Personal Branding in a virtual world. We are in “Branded world“ on virtual media we all represent our self as a “ Brand ” Internet is the new first impression now, Anyone can say anything and it shows up online. Ask yourself! Who do you want to do business with ?
- Brings value
We always want to work with or search about a Trustworthy company, firm or a person. “Trust” is gained by proving you “ exist “on social media like facebook, twitter, Google etc. We like to work with professional with some good experienced firm, company or persona which has good reviews and recommendation on Linkedin and Google my business. The reviews and recommendation over different social media and internet platforms bring value to your existence.
Now have you ever Google yourself ?
Before that sign out from Google accounts! Search for the things or activities you are known for, try wider search queries including your services and products or activities. Are results are satisfying? Do you see people with good reviews are top of yours or people more likes and followers on twitter and Facebook ahead in search results? People like :
- Business partners
- Stock holders
- Prospective employers
- Personal contacts
Cares about when they search for employment or a product, for investment, or to mention in PR. Online reputation is an art of making yours professional and social profile on a web.
Beware of Negative Marketing!
There are mainly four element’s are responsible for spoil of reputation.
- Negative Reviews
- Negative Media Coverage
- Blackhat Guys – (People who are hired for negative marketing.)
You will never know when your Brand is attacked or been criticized for your services or activities. Reviews are very effective in case of service provider’s businesses. Television, Print media and online media coverage are also responsible for creating controversial content for companies or individuals. Hackers who hack your website or profiles and then start posting nonsense which result to be controversial.
Best practices for Online Reputation management:
- Create good Social media and Web profile over Internet.
- Build good, interactive, informative content on social media and relevant blogs.
- Listen, response, learn and improve feedbacks you get your services.
- Hire technically sound people or online reputation management agency to create and manage your Brand.
- Don’t be Aggressive in promoting your brand that people fed up.
- Know What Information is Out There
- Manage and maintain the Information about your brand.
These are activities to build a good reputation and trust over an internet. Virtual world is a place where everyone likes to brag about people, products, and the company. Let them Brag about you!