Website Critical Success Factors

Website Critical Success Factors

Whilst every one’s visual tastes are different, there are several universal principles that successful websites embody. We’ve distilled these down for you into a simple list of critical success factors. As the web matures, visitors come to your site with higher expectations. Failing to satisfy those expectations can dramatically reduce the effectiveness of your website.

1.Quality Content

People visit your site to view content, so providing worthwhile content is one of the most fundamental issues that website owners need to address. The quality of your content not only plays a vital role in converting visitors into results, but also directly impacts your search engine rankings. Good content is time consuming to produce, so ensure that you make adequate allowances for content production in your planning.


Many sites on the web – even cool ones – fail because people either can’t figure out how to use the site or couldn’t be bothered trying to work out the innovative navigation that the web designer spent countless hours inventing. To ensure that visitors find your site easy to use, it is advisable to run some simple tests with a small number of people from your target demographic. Just ask them to perform some basic tasks on your web site (such as “purchase 2 widgets using this credit card”€). You may be surprised at the results and the findings may vastly improve your website overall.


People access the internet in many different ways using an increasing number of connections, browsers and devices. From fast corporate connections to mobile broadband, blackberries & iPhones, speech browsers, old browsers through to old fashioned dial-up the range is enormous. Your site needs to be usable on any of the platforms that people are likely to access it from. The key concept here is “graceful degradation” € which simply means that whilst a simple device might not display your web page in all its glory, it should still display in a respectable manner.


4. A Good Strategy

A good strategy is essential to gaining a good return on the money invested in developing your website. Our web strategy page covers 5 of the primary strategic reasons that organisations seek to achieve with their website. Ensure that you know why you have a site and what business outcomes you are expecting before spending any money developing a website.

5. An Appealing Design

Everyone wants to have the best looking site. Many web designers become obsessed with this – partly because it is fun and partly because it is an easy sell. Whilst your site should look great, its appearance is just one part of the puzzle. The key is to identify your target demographic and implement a design that they find appealing, but make sure that all of the other points mentioned above have been addressed.

6. A Marketing Strategy to Promote Your Site

Simply having a website is no longer enough. You need to actively build traffic by promoting your site. There’s several ways of doing this such as Search Engine Optimisation, Pay per click advertising as well as the traditional offline methods such as print, radio or flyers. The important thing is that you have a strategy and execute it.

7. Give People a Reason to Come Back

Some sites only want people to visit the site once. Unless your site is one of those, give consideration to providing people with a reason to come back. Most people surfing the net visit so many sites in a day that they simply can’t recollect all of the sites they’ve been to. To overcome this, your site needs to offer a compelling value proposition for people to revisit.

8. Use Analytics

There’s some great tools around that not only track how many people visit your site, but what they do when they get there. This provides valuable feedback that can be used to improve your site by identifying bottlenecks and departure points. With that feedback based on real-world usage your site can be improved to enhance its effectiveness.

9. Regular Website Updates

With the continuing trend towards social media and social networking your customers expect to see fresh and up-to-date information. A well designed website is all about keeping the web pages fresh and current.

Is your Website ready for Ecommerce Business ?

Is your Website ready for Ecommerce Business ?

It is Great to know that you have an E-commerce Business, Let me ask you few question’s : Is it performing well ? How much Daily trafficking you turn on your website ? Do People purchase frequently ? or People are just visiting and jumping without any purchase ? If you are doing well do people coming back to you again ?

Ohk ! I know you can check everything together for which you need E-commerce digital marketing consultant which will monitor and manage your ” Ecommerce Website Health Check “. Ask this question’s to your eCommerce digital marketing consultant who is taking care of your website :


Ecommerce Business is going to face competition in the search engine , it’s a “Challenge” and “Art” to bring your website in top search result’s. Google has been more strict with search engine marketing strategies, so make sure of activities people do for your website. Here is a some best practices related to eCommerce search engine marketing services.


  • Title and Meta of the website should be Unique
  • Important Keywords should appear first in title meta
  • Url should be clean and specific to content
  • Product Description should be unique and descriptive
  • Includes proper head tags specific to content
  • Internal Linking Strategy
  • Image Alt text – most important, most of the website does not have Alt text.
  • Tricky Meta description that would make a user want to visit Website
  • website should load fate.
  • Ask reviews, feedback and put a FAQ on your website.

This check list is customized for search engine optimization of website, you can go in details by connecting with us.

Design and Usability Check List for E commerce Business


One of the weapon by which e Commerce business kill the consumer is “User Interface” ! Your website is your store or a virtual person or guide which will make your consumer to purchase the product. Website user interface should be so interective that it should convert a visitor into conversion. So do check this list of UI:

  • Does Website have clear and consistent calls to action?
  • Navigation Should be easy to use.
  • Website Search box Should work Properly.
  • Is your site search is accurate.
  • Does your most selling Products are displayed Prominent.
  • What is the Number click does it takes from product diaply to checkout process?

The Shopping Cart


Shopping Cart is area where you have to win trust of your consumer. Shopping cart should be simple with high quality product view, with detailed description and review system, this minor changes can boost your conversion to an extreme level. Also do check :

  • Are the “remove items” and “continue shopping” buttons distracting users?
  • Does it include a product summary and thumbnail?
  • Is the user being shown the final pricing with taxes and shipping included?
  • Are assurances like secure checkout logos strategically placed on the shopping cart?
  • Do have the option to begin the checkout process as a guest?
  • Are there multiple payment options?
  • Did include some complimentary products in order to increase average order value?

The Checkout Process


Checkout Process is most important part of Ecommerce business , as we all know we are in India where people think 1000 times before buying something without checking that thing physically. And you have convinced him to buy something with all your effort’s and one mistake or negativity around your checkout process can ruin all. your efforts, So make sure of few imporatant thing’s :

  • Checkout process should include a progress bar.
  • Site’s navigation should be removed.
  • Customer should found the checkout process easy and simple
  • There should not be any distracting negative element ” like “do you want cancel” or “go back “.
  • Create a proper checkout funnel in Google analytics to identify more improvement’s.

By going through this checklist you will get an idea and a overview of what you want. Ecommerce Business is a mammoth of virtual world, so do take care of your ecommerce website. so for more details you can connect to us. Kindly share your view’s and extra tips, we will always welcome your comments.

Previous Next
Test Caption
Test Description goes like this

Pin It on Pinterest