In this Digital age we love to post, share, like and comment. Each and every act and footprints are the element’s which creates your reputation on a virtual world. I am not only talking about an individual or a person I am also talking about the Firms and Company who have their web presence and doesn’t care about their online reputation. Online Reputation is as importance as it is in real life. For example, when we want know or learn about some company, person, firms, what we do, is Google them. There are more than 1.5 billion names are searched on Google. Every Social Media and Search engine gives the review system because they will not able to go and verify every single profile on a web. So the results on a web, you all see depend on the reviews and presence of that persona or firm on Internet. Your reputation is build when people know, talk, mention and converse with you in a positive manner. Every single voice, status, opinion, reviews matters in a virtual world. In the end, it’s your responsibility to maintain a good reputation when someone Google you. Let us learn how to manage it.
What is online reputation management?
Online Reputation Management is Personal Branding in a virtual world. We are in “Branded world“ on virtual media we all represent our self as a “ Brand ” Internet is the new first impression now, Anyone can say anything and it shows up online. Ask yourself! Who do you want to do business with ?
- Brings value
We always want to work with or search about a Trustworthy company, firm or a person. “Trust” is gained by proving you “ exist “on social media like facebook, twitter, Google etc. We like to work with professional with some good experienced firm, company or persona which has good reviews and recommendation on Linkedin and Google my business. The reviews and recommendation over different social media and internet platforms bring value to your existence.
Now have you ever Google yourself ?
Before that sign out from Google accounts! Search for the things or activities you are known for, try wider search queries including your services and products or activities. Are results are satisfying? Do you see people with good reviews are top of yours or people more likes and followers on twitter and Facebook ahead in search results? People like :
- Business partners
- Stock holders
- Prospective employers
- Personal contacts
Cares about when they search for employment or a product, for investment, or to mention in PR. Online reputation is an art of making yours professional and social profile on a web.
Beware of Negative Marketing!
There are mainly four element’s are responsible for spoil of reputation.
- Negative Reviews
- Negative Media Coverage
- Blackhat Guys – (People who are hired for negative marketing.)
You will never know when your Brand is attacked or been criticized for your services or activities. Reviews are very effective in case of service provider’s businesses. Television, Print media and online media coverage are also responsible for creating controversial content for companies or individuals. Hackers who hack your website or profiles and then start posting nonsense which result to be controversial.
Best practices for Online Reputation management:
- Create good Social media and Web profile over Internet.
- Build good, interactive, informative content on social media and relevant blogs.
- Listen, response, learn and improve feedbacks you get your services.
- Hire technically sound people or online reputation management agency to create and manage your Brand.
- Don’t be Aggressive in promoting your brand that people fed up.
- Know What Information is Out There
- Manage and maintain the Information about your brand.
These are activities to build a good reputation and trust over an internet. Virtual world is a place where everyone likes to brag about people, products, and the company. Let them Brag about you!
Ecommerce is the future of WWW. Amazon, ebay, Flipkart, Jabbong, Sanpdeals etc are the whales of eCommerce.
After “Is your Website ready for Ecommerce Business ?” we have researched about teams which are boosting the revenues for their firms. We have made a list of must have teams for Ecommerce.
- Technical Support Team
- Content Team
- Analytics Team
- Data Research – Predictive Team
- Social Media Team
- Search Engine Optimization Team
Tech team is totally responsible for your website’s look and feel. Team which makes sure that your website should be in good health. Team handles every critical part of your eCommerce website as well as they make sure that each and every form, tab, cart and landing pages work properly. The team takes care of affiliate links and website content. They are the people who make sure that website is properly integrated and product is properly managed on website? Team also manages the updates, testing updates, manage securities and compliances.
Team which manages the branding throughout the content like documentation, website content blog, terms and condition, product reviews, product description, FAQ etc. They not only curate it but also make it realistic and interactive by which people can converse ahead. Content team also plays an important role when it comes to Social Media Marketing.
Types of Content :
- Website content
- Product Content
- Video Content
- Infographics Content
- Product Catalogues Content
- Social Media Content
Analytics Team :
There should be an analytics team who can constantly make watch on the performance of each and every product. They should have a answer of Who? Where? when? What? Why? Behaviours of traffic generated to website. They should track each and every footprint of customer from landing to exist.
They can help in terms like:
- Predictive Search
- Recommendations and Promotions
- Pricing Management
- Fraud Management
- Supply Chain Management
- Business Intelligence
Data Research and Data Mining
“Data” is a gold mine of Insights. Companies like Airtel, Vodafone, Kotak Mahindra and many more have just understood the behaviour of their customers from foot to foot. Normally ecommerce have lots of data of their customers which they can use to increase the loyalty and to reveal new levels of profitability and reduce churn.
“Affinity analysis is a data analysis and data mining technique that discovers co-occurrence relationships among activities performed by (or recorded about) specific individuals or groups. In general, this can be applied to any process where agents can be uniquely identified and information about their activities can be recorded. In retail, affinity analysis is used to perform market basket analysis.”
Amazon uses affinity analysis for cross-selling when it recommends products to people based on their purchase history and the purchase history of other people who bought the same item.
Sales Forecasting is technique to predict when customer will buy again. We will cover this topic in details in our next blog.
Create products which will sell themselves. This process is data driven. You have to study your data accurately and have to mark each footprints of your customer over the past year.
Social Media Marketing Team
Social Media is a platform to engage with your loyal customer. This is place the where you can feed your customer with your daily deals and invite them to win goodies from you. Social Media is a new power to businesses to multiply their revenues! Social media is where your targeted customers are.
Search Engine Optimization Team
These guys make each product on e-commerce platform visible on search engines. They make sure all tracking codes and analytics work proper. They ensure each product is coming in top two pages when someone searches for them. They make sure Google advertise get noticed and clicked. They are the ones who will generate traffic and make them do payment without any obstacle.
Players who played cameo with this team are well known king ecommerce. If you are planning a Ecommerce then this are the must have teams for your business.
Creative director Lance Evans gives some pointers on how to use LinkedIn for lead generation.
If you’re a securely employed creative (that’s perhaps about 12 of you), then you can be lazy and skip this article. But if you do freelance work or own your own shop, then getting new clients is a concern you live with on an all-too-frequent basis.
How one goes about finding new clients will depend on what you do, and who your clients are. If you do creative freelance for the advertising or publishing worlds, then obtaining lists of art directors and art buyers in these fields is doable, if potentially costly.
But what if your primary customer is the end-user, a business or manufacturer? How do you find and connect with such a wide range of potential clients? Depending on buckshot promotions and marketing can drive your small shop under financial water. So better targeting is certainly needed.
And this is where the business-to-business website LinkedIn can come into play. Unlike other social media networks, LI is geared for adults who do business. You won’t fine much on Kim Kardashian here, it’s all business. But because it’s still a social network, there is generally a nice friendliness and openness to be found among its members.
Warm sales call
This openness leads to what is often referred to as the ‘warm sales call’. In contrast to the classic cold call, the warm call is when the recipient – the target of a sale – has spoken with you before. Or perhaps there has been an introduction made by a mutual third party.
This same effect happens on LinkedIn for two reasons. The first is that merely being on the same social network breeds some level of camaraderie. And if the target is so moved to pre-qualify you first, they can easily bring up your profile and see who they are talking to. They can even see who you may both have in common, ie, your connections.
With all of this in mind, here are five things that successful LinkedIn gurus suggest you do in order to connect with your most desirable potential clients:
01. Make your profile shine
LinkedIn guru Brynn Tillman emphasizes that your profile is your best marketing tool for potential clients. She stresses that we need to see our own profile the way the potential client does:
“Pretend you’re on a desert Island looking at your prospect in a boat. You’re screaming ‘HELP, BOAT!’ But your prospect has a very different viewpoint. They’re in the boat screaming ‘LAND!’.”
Tillman says: “Get in the boat, and see your profile the way they do.” To this end, Brynn makes these suggestions:
- Sub-heads count: Most people put their job title under the name. More interesting thought is what you can do for potential clients. What’s your value? “Marketing Director and Creator of Advertising that Sells.” That works!
- Value throughout: Articulate the value your work brings to clients. And do this throughout the profile. “Drill down on your value proposition in your summary. Tell them why they should work with you. Give tips on how to achieve some common goals, use case studies, recommendations and include any press coverage.
02.Be the expert. Publish on LinkedIn
Veteran international publisher Jim S Hill has been a successful member of LinkedIn for many years. “I’m always looking for ways to push the envelope. This year LinkedIn gave me the perfect tool, the ability to publish articles.”
Hill has published a series of articles on one of his areas of expertise, outsourced publishing. “Choose a topic you’re an expert in, one you want to be known for. Break it down into smaller topics and publish a series of articles. It’s not unlike doing a blog, though the tone should stay professional.”
The results have been better than imagined. “I expected the articles would make me higher profile, but have to say I was extremely pleased with the way they were received. And with the number of connections they have opened.”
03.Engage in topic discussions
LinkedIn offers many ways to interact with other members. Join the groups that you might expect your target client to be a member of. For example, if you’re an illustrator you’ll likely wish to join a group of your peers.
But also join groups with art buyers and art directors. You may even become a star in those groups because you can share valuable insights to working successfully with artists.
04. LinkedIn connections reinforce real-world connections
We know it takes about seven exposures for a customer to recognize a new brand. So after you meet someone, reinforce your brand by connecting with them on LinkedIn, in addition to any traditional connections, like an email.
Not only does this reduce the seven-exposures to six, but it opens the door to put you in front of your target with profile updates, published articles, and other value-added communications.
05. Good communications
Melonie Dodaro is considered one of Canada’s leading LinkedIn gurus. She cautions us not to ever think becoming connected is the end-game. “It’s not enough to just grow your network. You need to actually build a relationship with your new connections. Send a sequence of value-based messages to your prospects.
“Always take the time to personalize each message appropriately before sending it. Use your connection’s first name and add any details that will improve the message and make it feel more personal. The more individualized your messages, the better the results.”