Whether you are a product- or service-based business, you will most likely have a website or are in the process of creating one.While I teach California Media LLC how to create their own website, I’ve noticed that once they have mastered the steps, there is always one question that follows:
How do you make money from your website once it’s up?
It can seem like an obvious question. However, I believe that a successful website is broken down into two elements: the visual and the strategic. While having a visually appealing website is important for any entrepreneur, knowing how to have it grow your business is just as essential.
I’m going to share with you four things that you can implement on your own website (even with little traffic) to help generate more income to support your business online.
- Affiliate links
- Sequenced opt-ins
- Hold Workshops
- Stop focusing on numbers
Becoming an affiliate for your favorite products or services (relevant to your business) is a great way to increase revenue while building a trusting relationship with your audience. Not only are you gaining a commission for every purchase that came from your referral but by recommending products that will help your audience get results, you are also increasing your credibility.
One of the best ways to promote these affiliate products is by offering a “Toolkit” or “Resource” page on your website. However, it’s extremely important to be genuine and disclose that you are offering affiliate links. People appreciate honesty and if your recommendations help them, they will likely come back and support you in the future.
If you are offering something of value in exchange for your web visitors’ email addresses, are you clear on your end goal?
While regularly blogging or publishing content for those subscribers is a great way to add value, try to plan out a sequence that can lead to promoting your product or service at the end of it.
It can take people some time to build trust with your business. Rather than simply listing how people can work with you on your website (or purchase your products), why not try giving value first to establish your credibility?
Great ways of doing this can be in the form of webinars and online workshops relating to your business. Some tools that you can use to easily create this include Webinar.
While the concept of building 1,000 true fans is not new, it couldn’t be more relevant today. We can often get sidetracked with the number of people who are following us, but, as Kevin Kelly’s article explains, quality will always beat quantity.The key is focusing on building relationships with your audience and constantly giving value no matter what you do. These true fans will then effortlessly want to start sharing your work and supporting your business.
These are just some ways to help generate more money from your website, but I hope you can see that there is so much more behind it then just a few quick tricks or listing your products online. It may seem like a bit of work initially but the pay off will be much greater in the long run.
Choosing an SEO Agency can be difficult, especially because there are so many agencies out there that give the industry a bad name.
An ethical agency uses SEO techniques that are accepted and advised by search engines such as Google. Agencies using spammy techniques such as over optimising websites could put your business at risk of being penalised by Google. With this in mind, when choosing an SEO agency, it’s important to look out for certain warning signs…
Nobody Should Promise Position #1 on Google
- You should not trust an SEO agency that promises to get you to “position 1″ of Google. Google’s SEO Guidelines state that “No one can guarantee a #1 ranking on Google.” As this is coming directly from Google, it is strongly advised that you do not choose an agency that claims they can achieve this!
- Some agencies might promise to get you to the top of Google in a short amount of time. Improving visibility in search results will take time, as there are a lot of different factors that are taken into account by search engines, and there is no way of guaranteeing results in any given time period.
- Search engine results are ambiguous. When searching a query at different locations the results can change, and this should be made clear by any respectable agency. Users with Google accounts will also get personalised results.
- Appearing first in a search engine does not reflect the overall performance of a business’s success online. Factors such as conversions and ROI are more important than rankings. If the traffic generated from Google isn’t converting into leads or sales, then your SEO agency isn’t targeting the right keywords.
An Ethical SEO Agency Should Be:
Trustworthy – An agency should deliver what they have promised. They should also not be afraid to admit if they have made a mistake.
A simple step to understand who could potentially be managing your SEO is to look the company up on LinkedIn. Here you can check for personal recommendations on the consultant you have been assigned, and get a feel for the size of the company.
Helpful – An ethical SEO agency will go out of the way to delight customers.
A list of questions should be sent to you prior to the initial meeting. This shows that they are trying to understand your business and its priorities. This is also an opportunity for you to ask the agency questions and gauge their knowledge and experience.
Professional – The use of Twitter is key for SEO professionals.
When researching potential SEO agencies it is useful to assess whether the team members are active on Twitter, and also who members of staff at your potential agency follow on Twitter. This will demonstrate that they are keeping up to date with industry trends.
2014 has been a roller-coaster year for Mozilla, starting with the backlash at co-founder Brendan Eich after becoming CEO. Following this was the implementation of video streaming DRM in Firefox. Last but not least, was the switch to Yahoo as the default search engine for Firefox after the deal with Google ended.
What might look like a big mess on the outside, is in fact a well planned strategy to leave space for Firefox OS, Mozilla’s mobile operating system to disrupt the mobile duopoly and penetrate the low-end market. Firefox OS (also known as ‘Boot to Gecko’) is a Linux kernel-based open-source operating system completely based on open web technologies. Since its launch in 2013, Firefox OS devices have received mixed reviews, but many forget that most Firefox OS devices weren’t designed to compete with their often 4x as expensive counterparts. Intex Cloud FX is the best example with a price tag of $33.
As mentioned by many, Firefox OS empowers feature-phone users to make the switch to smartphones, while not compromising their budget. Mozilla kept this promise by launching several devices in Asia under the $40 price tag, proving that there is still an unexplored market left in the low-end range. Another option is Android One, but there are many for whom $100 is still too expensive.
Let’s have a look at some of the milestones of the Firefox OS adventure in 2014.
Firefox OS is currently available in following countries: Australia, Bangladesh, Belgium, Brazil, Chile, Colombia, Costa Rica, Czech Republic, El Salvador, France, Germany, Greece, Guatemala, Hungary, India, Italy, Japan, Luxembourg, Macedonia,Montenegro, Mexico, Nicaragua, Panama, Peru, Philippines, Poland, Russia, Serbia, Spain, Switzerland, United Kingdom, Uruguay, Venezuela
Low-end, lower-end, Firefox OS
At Mobile World Congress 2014 in Barcelona, Mozilla impressed many by announcing the cheapest smartphone ever launched, the ‘Intex Cloud FX’. Following this, Cherry Mobile launched the ‘ACE’ in the Philippines with an even crazier price tag of $22 (does this qualify for a Guinness World Record of the cheapest smartphone ever sold?).
Firefox OS – not only mobile
Outside the mobile space, Firefox OS has found traction in other fields. As an alternative to Google’s Chromecast, Hong Kong startup Matchstick offers “a streaming stick that lets you fire up online content from a mobile to a TV” for only $25. Compatible with Chromecast 1.0 apps such as YouTube, Photowall, and This Week in Tech, Matchstick raised and surpassed its $100k funding goal on Kickstarter at $470k.
It promises compatibility with Chromecast 2.0 apps, which means that developers can recompile an app after changing “only a few lines of code“, according to Matchstick.
“Google released a brand new product called Inbox on Wednesday, October 22, 2014 as Annouced by Sundar Pichai, SVP, Android, Chrome & Apps.”
Google – Pushing the limits of the web to fuel Creativity and Services via Google Products! Google Has been Leading marketing product provider for Businesses. Google Like to Innovate and Experiment on thier products and keep enhancing the user exeperiences and user interfaces.
About Google Inbox !
As we all know we are in Digital Media Marketing Age where we getting numbers of email daily ! Averagely I Get around 50 to 60 emails per day which includes Business Emails, Personal Emails, Expenses Emails, Social media platforms emails etc. Sometimes i have dig in to Gmail for searching some important emails ! Specially when i am using Gmail from my Mobile Phone or Tablets ! Mobile Phones and Tablets are our part of life now and I need fastest and easiest way to manage everything from it. Answer to all this problems is what we are using now Google Inbox – A MailMedia Platform !
Gmail introduced Categories last year which is expanded by Google Inbox ! It bundles all your purchase receipts, financial Doc, travelling emails are grouped in such a way that you can quickly review, reply or get it done.
Highlights: Key Information you need at a glance
Highlights: Key Information you need at a glance
Best Part of Google Inbox ! Grab your Mobile go to Gmail application and open a mail with attachments! Yes! I Know, now If you have Inbox application then just go to its and open the same email (email with attachments).
How it looks now !? Did you get the difference ! This how Inbox Highlights features standsout !! It also displays useful information from the web which is not included in email, for example I have ordered pair of Earphones from Amazon, it gives all information like real-time status of your flights and package deliveries etc. this is how Highlights and Bundles work together to give useful information you need at a glance.