Zuckerberg defends Facebook’s ‘Safety Check’ activation for Paris attack

However, some questioned why the social networking giant hadn’t also activated Safety Check following two suicide bombings in a busy Beirut shopping street a day earlier that killed at least 43 people. Related: Social media and how the world reacted to the… As Paris suffered multiple terror attacks Friday night in which at least 129 people died, Facebook took the decision to activate its “Safety Check” feature, a tool launched last year to help people caught in a crisis let others know they’re safe. With more than four million Facebook members using the tool over the weekend to mark themselves as safe, and some 360 million notifications automatically sent out to let others know their loved ones were unharmed in the terror incident, Safety Check clearly showed its worth in the hours following the attack. However, some questioned why the social networking giant hadn’t also activated Safety Check following two suicide bombings in a busy Beirut shopping street a day earlier that killed at least 43 people. Related: Social media and how the world reacted to the tragedy in Paris. The concerns were addressed by Facebook boss Mark Zuckerberg in a message posted over the weekend. The CEO said many people had “rightfully asked” why it’d turned on Safety Check for the Paris attacks but not for the Beirut bombings, explaining that until the incident in France, company policy had been to activate it only for natural disasters. He wrote: “You are right that there are many other important conflicts in the world. We care about all people equally, and we will work hard to help people suffering in...

How To Generate More Money From Your Website ?

Whether you are a product- or service-based business, you will most likely have a website or are in the process of creating one.While I teach California Media LLC how to create their own website, I’ve noticed that once they have mastered the steps, there is always one question that follows: How do you make money from your website once it’s up? It can seem like an obvious question. However, I believe that a successful website is broken down into two elements: the visual and the strategic. While having a visually appealing website is important for any entrepreneur, knowing how to have it grow your business is just as essential. I’m going to share with you four things that you can implement on your own website (even with little traffic) to help generate more income to support your business online. Affiliate links Becoming an affiliate for your favorite products or services (relevant to your business) is a great way to increase revenue while building a trusting relationship with your audience. Not only are you gaining a commission for every purchase that came from your referral but by recommending products that will help your audience get results, you are also increasing your credibility. One of the best ways to promote these affiliate products is by offering a “Toolkit” or “Resource” page on your website. However, it’s extremely important to be genuine and disclose that you are offering affiliate links. People appreciate honesty and if your recommendations help them, they will likely come back and support you in the future. Sequenced opt-ins If you are offering something of value in exchange for...

The One Biggest Red Flag When Choosing an SEO Agency

Choosing an SEO Agency can be difficult, especially because there are so many agencies out there that give the industry a bad name. An ethical agency uses SEO techniques that are accepted and advised by search engines such as Google. Agencies using spammy techniques such as over optimising websites could put your business at risk of being penalised by Google. With this in mind, when choosing an SEO agency, it’s important to look out for certain warning signs… Nobody Should Promise Position #1 on Google You should not trust an SEO agency that promises to get you to “position 1″ of Google. Google’s SEO Guidelines state that “No one can guarantee a #1 ranking on Google.” As this is coming directly from Google, it is strongly advised that you do not choose an agency that claims they can achieve this! Some agencies might promise to get you to the top of Google in a short amount of time. Improving visibility in search results will take time, as there are a lot of different factors that are taken into account by search engines, and there is no way of guaranteeing results in any given time period. Search engine results are ambiguous. When searching a query at different locations the results can change, and this should be made clear by any respectable agency. Users with Google accounts will also get personalised results. Appearing first in a search engine does not reflect the overall performance of a business’s success online. Factors such as conversions and ROI are more important than rankings. If the traffic generated from Google isn’t converting into leads or...

The State of Firefox OS, What’s In Store for 2015?

2014 has been a roller-coaster year for Mozilla, starting with the backlash at co-founder Brendan Eich after becoming CEO. Following this was the implementation of video streaming DRM in Firefox. Last but not least, was the switch to Yahoo as the default search engine for Firefox after the deal with Google ended. What might look like a big mess on the outside, is in fact a well planned strategy to leave space for Firefox OS, Mozilla’s mobile operating system to disrupt the mobile duopoly and penetrate the low-end market. Firefox OS (also known as ‘Boot to Gecko’) is a Linux kernel-based open-source operating system completely based on open web technologies. Since its launch in 2013, Firefox OS devices have received mixed reviews, but many forget that most Firefox OS devices weren’t designed to compete with their often 4x as expensive counterparts. Intex Cloud FX is the best example with a price tag of $33. As mentioned by many, Firefox OS empowers feature-phone users to make the switch to smartphones, while not compromising their budget. Mozilla kept this promise by launching several devices in Asia under the $40 price tag, proving that there is still an unexplored market left in the low-end range. Another option is Android One, but there are many for whom $100 is still too expensive. Let’s have a look at some of the milestones of the Firefox OS adventure in 2014. Firefox OS is currently available in following countries: Australia, Bangladesh, Belgium, Brazil, Chile, Colombia, Costa Rica, Czech Republic, El Salvador, France, Germany, Greece, Guatemala, Hungary, India, Italy, Japan, Luxembourg, Macedonia,Montenegro, Mexico, Nicaragua, Panama, Peru, Philippines,...

5 key logo trends and what you can learn from them

Niall O’Loughlin of 99designs shares some important lessons from the history of logo design. Some organisations stumbled across the perfect logo for their brand and barely changed it while others found the need to make alterations to change with the tastes of their target audiences. The beginning of simplicity (1930s-1940s) The introduction of colour printing and the rise of the advertising industry saw an explosion in logo design as companies allowed their imaginations to run wild. It was common for brands to freely utilise heraldic and agricultural symbols to advertise any product. However, as the lifestyles of the general public became more complex, it was necessary for brands to embrace simpler designs in order to make their logos more recognisable in a faster moving world. Major brands such as Caterpillar, Kodak, IBM, Pepsi and VW all changed their logos with serif face font becoming the most popular choice. The new logos were not ‘better’ than their predecessors. Indeed, in pure art terms, the early logos were probably superior. But the simpler designs allowed brands to become better known and that is of course the whole point of logo design. Enter sans serif (1950s-1960s) A number of large brands decided that serif was passé and marketed themselves as being more ‘futuristic’ by embracing sans serif in their logo designs. In the 1950s, Lego and Shell were among the first to transition to a simpler sans serif logo and were followed in the 1960s by Pepsi, Chevy, Wal-Mart, Caterpillar and others. As was the case with the first change, sans serif logos were in no way superior to their serif counterparts...

How to make your app icons look cleaner

Designer Michael Flarup explains how alpha transparency has made creating app icons difficult, and offers a solution. A common mistake designers make when creating and bundling iOS app icons is in the use of transparency. On iOS, all the icons are presented as squares with rounded corners (affectionately called ‘squircles’). However, this rounding is done programmatically by Apple, when the icons are uploaded – not by the designer. This detail escapes many people when they first try their hand designing an app icon. Alpha transparency is not supported in icons for iOS – designers are required to deliver a square PNG file. If you bundle and upload an icon with transparency through iTunes connect, the transparent areas are replaced with solid black. Commonly, the designer’s pre-rounded corners are turned black, then programmatically rounded by Apple. This would be fine if it weren’t for the fact that most tools and templates that enable this sort of rounding are ever so slightly inaccurate, due to the notorious difficulty of reproducing the squircle. This often leads to small black fragments on the rounded
 edges of the icon, where the designer’s pre-rounded mask clashes with the black pixels Apple has introduced. If you look closely on light backgrounds, you’ll see a surprising number of icons – even from large publishers – that suffer from this issue. So remember: always deliver full square PNG files when designing iOS app icons. The option to export icons with rounded corners in popular templates is often intended for use on promotional material, such as on websites and email marketing. Never pre-round an icon before you submit your...

Everything about Google Inbox – A MailMedia Platform !

“Google released a brand new product called Inbox on Wednesday, October 22, 2014 as Annouced by Sundar Pichai, SVP, Android, Chrome & Apps.” Google – Pushing the limits of the web to fuel Creativity and Services via Google Products! Google Has been Leading marketing product provider for Businesses. Google Like to Innovate and Experiment on thier products and keep enhancing the user exeperiences and user interfaces. About Google Inbox ! As we all know we are in Digital Media Marketing Age where we getting numbers of email daily ! Averagely I Get around 50 to 60 emails per day which includes Business Emails, Personal Emails, Expenses Emails, Social media platforms emails etc. Sometimes i have dig in to Gmail for searching some important emails ! Specially when i am using Gmail from my Mobile Phone or Tablets ! Mobile Phones and Tablets are our part of life now and I need fastest and easiest way to manage everything from it. Answer to all this problems is what we are using now Google Inbox – A MailMedia Platform ! Gmail introduced Categories last year which is expanded by Google Inbox ! It bundles all your purchase receipts, financial Doc, travelling emails are grouped in such a way that you can quickly review, reply or get it done. Highlights: Key Information you need at a glance Highlights: Key Information you need at a glance Best Part of Google Inbox ! Grab your Mobile go to Gmail application and open a mail with attachments! Yes! I Know, now If you have Inbox application then just go to its and open the same...

How Digital Media Changed Hotel Marketing over the Globe

People around the world love travelling from the ancient times. Digital Marketing has been a catalyst to Hotel Marketing. Hotel Bookings have gradually increased by 70 % due to the online booking portals. Advertising That Influence Presence of Hotels, Restaurants, Resorts on Social Media and Search Engine are creating trust in people. Have you ever searched your hotel in Google hotels. Spend some time to analyze details, reviews and information about your hotels on Google. Does it appear well enough to convince someone to register on your website? If your answer is yes that is great, but if your answer is no, then this is the time you wakeup and optimize the reputation of your Hotel in online media. Digital Marketing has been a boon to Hotel Marketing. World’s leading hotels have adopted digital media as prime media for marketing. The reason is the number of registration and bookings they get through facebook, twitter, Google Plus and Pinterest. Strategy to Brand Positioning for Hotel via: Hotel Marketing Create Awareness:Hotel Marketing Creates awareness among the people about Hotel via social media campaign, PPC campaign and Business listing. Create Interest in your Offers and Services: Hotel Marketing Analyses the activities of your1 fans and followers and know their interest and activities plan, channelize your content strategy accordingly to promote. Desirous Audience: Keep tracking and follow up your consumers, traveller’s interest to send them relevant offers and discounts. Action : If, above strategies executed well, then I am sure there are booking inquiries emails in your account. Digital Marketing Tips to Enhance your Hotel Marketing: Grow your Audience on Social Media. Social...

Importance of Online Reputation management

In this Digital age we love to post, share, like and comment. Each and every act and footprints are the element’s which creates your reputation on a virtual world. I am not only talking about an individual or a person I am also talking about the Firms and Company who have their web presence and doesn’t care about their online reputation. Online Reputation is as importance as it is in real life. For example, when we want know or learn about some company, person, firms, what we do, is Google them. There are more than 1.5 billion names are searched on Google. Every Social Media and Search engine gives the review system because they will not able to go and verify every single profile on a web. So the results on a web, you all see depend on the reviews and presence of that persona or firm on Internet. Your reputation is build when people know, talk, mention and converse with you in a positive manner. Every single voice, status, opinion, reviews matters in a virtual world. In the end, it’s your responsibility to maintain a good reputation when someone Google you. Let us learn how to manage it. What is online reputation management? Online Reputation Management is Personal Branding in a virtual world. We are in “Branded world“ on virtual media we all represent our self as a “ Brand ” Internet is the new first impression now, Anyone can say anything and it shows up online. Ask yourself! Who do you want to do business with ? Trustworthy Professional Experienced Brings value We always want to work...

Must Have Team For New eCommerce Venture

Ecommerce is the future of WWW. Amazon, ebay, Flipkart, Jabbong, Sanpdeals etc are the whales of eCommerce. After “Is your Website ready for Ecommerce Business ?” we have researched about teams which are boosting the revenues for their firms. We have made a list of must have teams for Ecommerce. Technical Support Team Content Team Analytics Team Data Research – Predictive Team Social Media Team Search Engine Optimization Team Technical Team Tech team is totally responsible for your website’s look and feel. Team which makes sure that your website should be in good health. Team handles every critical part of your eCommerce website as well as they make sure that each and every form, tab, cart and landing pages work properly. The team takes care of affiliate links and website content. They are the people who make sure that website is properly integrated and product is properly managed on website? Team also manages the updates, testing updates, manage securities and compliances. Content Team Team which manages the branding throughout the content like documentation, website content blog, terms and condition, product reviews, product description, FAQ etc. They not only curate it but also make it realistic and interactive by which people can converse ahead. Content team also plays an important role when it comes to Social Media Marketing.   Types of Content : Website content Product Content Video Content Infographics Content Product Catalogues Content Social Media Content Analytics Team : There should be an analytics team who can constantly make watch on the performance of each and every product. They should have a answer of Who? Where? when? What? Why?...

Five Significant Components of Digital Marketing

In order to cope with increasing competition, companies across the world focus on digital marketing. It is undeniable fact that merely a website or an app is not sufficient for achieving a strong digital footprint. Before moving further, let’s have some interesting facts: Approximately 70% of marketers use Facebook to gain new customers (HubSpot) Blogs are 63% more likely to influence purchase decisions than magazines (Optimind) Americans spend 4x more time on mobile devices as compared to newspapers and magazines (Percolate) Using videos on home pages can increase conversions by 86% (Optimind) Such facts reflect the importance of digital marketing for the businesses. Digital marketing strategy is essential to serve the following purposes: Acquisition of new clients Brand visibility, recognition, and loyalty Revenue generation Without achieving objectives mentioned above, online marketing campaign cannot be considered as successful. Now, the question arises, which elements are necessary for effective and efficient digital marketing campaign that serves all the objectives? Following list is an answer to the question: Consider mobiles: Thanks to the latest mobile technology, iPhone’s new versions, and budget range of smartphones; sales figures of smartphones grossly overtake PC sales figures in 2014. Today, every aspect of online marketing campaign hovering around smart devices users. Organic search: Out of varieties of methods for finding information, search engine results method enjoys a dominant position. Proper optimization of a website helps the search engines identify the type of site and its relation to users’ requirements. Solid organic search strategy improves the visibility of sites within the search engines and helps drive more traffic to that site. Content marketing:Content is an important driving...

Chrome Launcher 2.0 : Inch Closer to Android Platform

Chrome Launcher 2.0 : Inch Closer to Android Platform The Internet giant Google gave the signals to launch the latest version of Chrome OS with embedded ‘Google Now’ platform. On last Thursday, Google announced that upcoming Chrome Launcher 2.0 has ‘Google Now’ to enhance search feature on Android phones. As Google’s Executive Francois Beaufort said: Search has been enhanced to help you find what you are looking for faster, apps you most often use right have been put at your fingertips, and the power of Google Now has been brought to your Chromebook. The latest Chrome Launcher 2.0 is coming this week, but still it is uncertain that when it would become available for a wider consumption. Sync Enhances Android Experience The upcoming Chrome version is said to be more traditional in appearance, and it comes up with own search bar. It is integrated with ‘Google Now’ to show the appointment, general reminder, flight information, and so forth. This version can be synchronized with one or two mobile devices to enhance user experience in Android phones. Reports suggest that the new update will automatically remove the pop-up menu, which is used to hold the apps installed by the users on their Chromebooks. The Impact of Material Design At this juncture, Google is about to introduce ‘Material Design’ only for the File icon of Chrome 2.0. In Android platform, as Google has implemented material design, the latest Chrome version will also look like other Android features. In other words, change in design takes a new version of Chrome 2.0 a bit closer to the other Android features in terms of...

5 steps to finding clients using LinkedIn

Creative director Lance Evans gives some pointers on how to use LinkedIn for lead generation. If you’re a securely employed creative (that’s perhaps about 12 of you), then you can be lazy and skip this article. But if you do freelance work or own your own shop, then getting new clients is a concern you live with on an all-too-frequent basis. How one goes about finding new clients will depend on what you do, and who your clients are. If you do creative freelance for the advertising or publishing worlds, then obtaining lists of art directors and art buyers in these fields is doable, if potentially costly. But what if your primary customer is the end-user, a business or manufacturer? How do you find and connect with such a wide range of potential clients? Depending on buckshot promotions and marketing can drive your small shop under financial water. So better targeting is certainly needed. And this is where the business-to-business website LinkedIn can come into play. Unlike other social media networks, LI is geared for adults who do business. You won’t fine much on Kim Kardashian here, it’s all business. But because it’s still a social network, there is generally a nice friendliness and openness to be found among its members. Warm sales call This openness leads to what is often referred to as the ‘warm sales call’. In contrast to the classic cold call, the warm call is when the recipient – the target of a sale – has spoken with you before. Or perhaps there has been an introduction made by a mutual third party. This same...

Lexmark reveals dramatic new logo

How the printer-maker captured its new personality and values through design and colour. Lexmark, the well-known global manufacturer of laser printers, has unveiled a striking new logo and branding (above). When compared with Lexmark’s familiar red diamond motif (below), the new green shutter logo is a huge departure. The new design, it says, captures the company’s continuing evolution. Danny Molhoek, managing director and country general manager UK/Ireland at Lexmark, explains that the previous diamond shaped logo was intended to evoke clarity and durability. The green palette is fresh, vibrant and approachable By adopting a shutter, the new design is intended to suggest opening and expanding possibilities. This symbolic expansion, Molhoek said, mirrors his company’s own evolution. Lexmark itself was spun out of IBM in 1991 but today sees itself as a radically different company. “The green palette is fresh, vibrant and approachable, evoking Lexmark’s strength, and focus on sustainability,” explains Molhoek. What do you think of the new design? Let us know your views in the comments...

Responsive vs. Adaptive

You’ve probably heard people say we’re living in a “post-PC world.” What does that mean for web developers? It means that 30% to 50% of your website’s traffic now comes from mobile devices. It means that soon, desktop and laptop users will be in a minority on the web. How do we deal with this tectonic shift in user behavior? We’ve moved beyond the era of m-dot or t-dot hacks, into one where responsive and adaptive design techniques rule the day — what the W3C calls a One Web approach. The key part of the W3C’s recommendation is that “One Web means making, as far as is reasonable, the same information and services available to users irrespective of the device they are using.” For developers that means that taking a One Web approach ensures that not only does your site work on the smartphones and tablets of today, but it can be future-proofed for the unimagined screens of tomorrow. There are currently three popular approaches to developing a One Web site: using a responsive design; client-side adaptive designs; and server-side adaptive designs. One is not better or worse than the other; each has its own strengths and weaknesses and the wise web developer will consider the benefits and drawbacks of each before picking the one that works for their next project. Responsive Web Design Responsive web design is the most common One Web approach. The approach uses CSS media queries to modify the presentation of a website based on the size of the device display. The number of responsive sites is rapidly increasing, from the Boston Globe to Disney...

Dreamworks creates cutting-edge animation with new 3D tools

Home is where the heart of Dreamworks’ leading edge lies. Their new animated film is an innovation in style and technology. Distinctive language and imaginative, ambitious design make the films alien species, the Boov, a unique race. Home turns the alien invasion movie on its head – the aliens are taking over the Earth but in a harmless way, catering to humans enjoyment by building them theme parks. The animation also features a feisty little girl (voiced by pop star Rhianna),with natural afro hair (allowing little girls to embrace their natural locks) and a strong single parent bond. The two core software components of Apollo: Premo and Torch mean Home is a quantum leap forward in the world of...

How Apple Watch will change apps forever

The word that sums up Apple Watch and initial apps that will appear on it is ‘limitations’. This isn’t meant negatively. Instead, it’s about focus. Tappable UX head Aaron Humphreys elaborates: “While the tech may be prominent, these devices are limited in terms of functionality, but this makes them beautifully simplistic as a result.” Upcoming Apple Watch apps therefore seem to mostly be concerned with helping you get at information in an accessible, efficient manner. Apple’s wearable looks set to cause another app revolution. App creators explain why. The word that sums up Apple Watch and initial apps that will appear on it is ‘limitations’. This isn’t meant negatively. Instead, it’s about focus. Tappable UX head Aaron Humphreys elaborates: “While the tech may be prominent, these devices are limited in terms of functionality, but this makes them beautifully simplistic as a result.” Upcoming Apple Watch apps therefore seem to mostly be concerned with helping you get at information in an accessible, efficient manner. Humphreys believes this is a refinement more than a redefinition of mobile apps, yet the repercussions could be huge, because of how Apple Watch will be used. “Its intended use is to provide information more unobtrusively than pulling out your iPhone,” says MindNode CEO Markus Müller-Simhofer. “On creating an app, you must ask yourself what is the single most important feature that makes sense on Apple Watch? Only focus on that. Enable the user to spend as little time in your app as necessary, to allow them to get on with more important things.” This in some ways echoes the iPhone’s launch. Developers clamoured to port...

Is Your Website Getting Slower? Try These Optimization Techniques

There are a couple reasons performance can take a hit on your website.Your user rate can increase beyond the scope the site was designed for as multiple companies and users attempt to activate the portal. Or you may have too many scripts and images attempting to load at once.Likely there is some combination of both problems that cause loading time to slow down and your users to get impatient. This was the case for AllianceTek a while back as one of our client’s sites was taking a huge performance hit.Rather than add to the scope of the website, we addressed the problem by performing website optimization at three levels: Website Level Optimization We traced and debugged code to check which images and scripts were taking longer than normal so we could address them.Sprite images were used as necessary.We compressed Javascripts and limited the use of only those CSS, scripts, required at a time on the current page. Async AJAX calling was used to manage loading time which helped loading the page structure. AJAX scheduling gets data gradually rather than all at once so there is less loading time. We applied custom paging with Telerik grid that shortened the time of data exchange and made custom paging load only the data displayed on the current page. The website we were optimizing had a dashboard hoarding all critical business information. We offered an option for a mini dashboard that would display important information on a smaller scale in order to reduce the server calls and data loading time. Server Level Optimization We split the server into two parts – a web...

SalesForce vs. SugarCRM: A Quick Guide

Are you weighing the pros and cons of various customer relationship management (CRM) solutions? If so, you probably want to take a look under the hood of Salesforce and SugarCRM. Solution Similarities Both Salesforce and Sugar have the essential engine to manage your customer relationships. For example, they each enable you to record and track the history and activity for each of the following: Leads You’ve determined these people could have an interest in your offering, but you haven’t assessed their level of interest, ability to pay, and whether they fit your customer profile. They’re not qualified and you haven’t started to build a relationship with them. Accounts These are businesses that include contacts with whom you are building relationships with and perhaps even doing business. Contacts A contact is someone who is qualified lead or customer. Opportunities Opportunities are, of course, potential sales outcomes. Also, in either solution, whether you company sells to businesses or consumers, you’ll find plenty of features for sales-pipeline management, lead nurturing, and keeping on top of prospect and customer needs. Whether you need to manage quotes and contracts, or set up telephone and email marketing campaigns, you’re covered. And with all your data in one place, sales forecasting is easier than ever before. Sharing information is simple. For example, if a rep needs information to help a client, they can find it in a couple of clicks in the content library. Or, empower the client to find it themselves through the customer portal. You can keep track of your sales force’s results, with a snapshot of what’s in each rep’s pipeline. With this...

Are You Truly Benefiting from Your E-Learning Solution ?

E-learning is not new, not by a long shot. In the last decade it has become a ubiquitous method of educating, training, and teaching within and outside of organizations. However, lately I have come across a lot of people who seem to misunderstand what e-learning is all about. Many are using e-learning as simply a way to publish and share material over the web. If this sounds like your application of e-learning, then you’re missing on the real benefits of the concept. What e-learning essentially is interactive learning material – two-way education with input and feedback between the teaching software and the learner. This is different from self-educated learning from electronic documents where the learner simply reads information or watches media and attempts to glean education from it. I believe that to truly have an effective e-learning solution, it needs to embrace three concepts: education, communication, and collaboration. Education Studies have shown that audio and visual tools better engage the learner and this should be an essential part of an e-learning solution. The latest technologies, such as HTML5, Flash, Silverlight, have made great strides in e-learning by transforming content into audio, video, and animated effects. To help educate, an e-learning solution should have user feedback features such as tests and quizzes that automatically generate graphs and reports to help the learner track their progress. Communication Learning is never one-sided, a teacher or educator needs to be in touch with their students and understand how they are progressing.I believe interactive features that allow learners to ask experts online greatly benefits the learning process.Users should be able to view and register...

How design can make a website feel faster

When aiming for conversions, site speed is key. But there are things you can do that go beyond the technical, explains Gene Crawford. Win clients & work smarter with our FREE ebook: get it now! Mostly we worry about this sort of thing for business reasons – we want conversions. The faster the website loads in the browser, the faster the user can sign up, or make a purchase. This is one benefit to being fast. But another side of things that I’ve been noticing lately is an aim to ‘look’ fast. A lot has been written lately about speeding up your website by fine-tuning the backend, as well as tweaking the HTML and CSS for better formatting and performance. This is extremely important for a lot of obvious reasons. How to find performance There are things you can do to make a web page appear fast that go beyond the purely technical. For example, the way you align the fields of a sign-up form, or the number of fields, can impact a person’s perception of the form. The difference between horizontal or vertical alignment can make a form look faster to complete. The strategic utilisation of animation can also sell the idea of something being fast and easy to manipulate. If the primary element on the page you’re designing also contains the main call to action, the faster someone will notice this, and the faster they can act on it. This technically isn’t faster in the sense of tracked time, but it can seem faster. Keeping the user’s perception of speed or ease of use in mind as...

3 reasons to get your site online with Namecheap

Introducing Namecheap, a registrar and web host that takes its customers seriously. Namecheap is a service you can trust: it’s been around longer than Facebook after all! Choosing a registrar and web host to build your business on can be tough. You want a reliable partner that puts your needs first. A partner that practises the very best in terms of security. A partner that puts your privacy rights first. And a partner that is available to support you, 24 hours a day, at just a click of a button. So why should you try it? Here are three very good reasons… 01. Customer service Namecheap takes business seriously, and its customers even more so. The firm promises to be honest and straightforward, and to never bombard you with unwelcome up-sells and advertising. It promises to simply provide you with a safe, secure and dependable online platform for your business. 02.Establish and Global Based in California, Namecheap.co.uk is a domain registrar and hosting company that has been in business since 2000. To put that into context, it has been around longer than Facebook, Twitter and LinkedIn. The firm has over four million domain names under management, and boasts over two million satisfied customers. What’s more, Namecheap is the world’s fastest growing registrar. Namecheap also has a growing presence in the UK and Europe. With data centres in Nottingham and Amsterdam, the company is well positioned to serve the UK, Ireland and further afield. 03. Security and flexibility What makes Namecheap special is security coupled with simplicity. Trust it with your online presence and it will deploy technologies such as...

Over Half of Internet Users Over 65 Use Facebook

The trends have been pointing to older generations jumping on Facebook for a while. Now, the latest numbers from Pew show that over half of internet users over 65 use Facebook. Overall, Facebook’s growth slowed but engagement levels increased. On other networks such as Twitter and Pinterest, the number of users rose more dramatically but engagement decreased. While some say this is due to fatigue and accounts going dormant, we speculate that the users are getting more efficient at using the networks. The can be seen in the dramatic rise of adults using multiple networks – 52% in 2014 versus 42% the year before. The most important finding of the study surrounds the rise in Facebook engagement. 70% of users access the site daily. That’s huge. That means that once Facebook gets its hooks into users, they tend to crave it in much the same way that people watch television daily. This is a sharp contrast to recent speculation that Facebook is suffering from being antiquated and too “uncool” for younger users. That may be the case, but as they get older and are forced to expand their social circles through work and adult groups, it’s likely that they will be forced to come back to the “old person’s social network” if they want to engage with their adult peers. There are definitely some gems in the exhaustive study, but overall it’s not really anything new. Facebook is huge. We knew that...

‘While You Were Away’ Will Make Twitter More Important for Business

Twitter was tiny. Then it was huge. Then it was irrelevant. Now, it’s on the verge of landing somewhere in between “huge” and “irrelevant” with the rollout of their “While you were away” feature. Businesses have had a love/hate relationship with Twitter since its birth. It can be a tremendous communication tool, of course. That hasn’t changed. However, it seemed to only be of true benefit for big companies. Local businesses outside of real-time floaters like food trucks or music bands had a hard time generating a true return on investment. The problem has been that for a local business to have any chance of getting noticed on Twitter and generating proactive benefit, a lot of time was necessary. Unfortunately, the return did not always justify the time spent. What’s worse is that it became painful for some who were finding that the positive things they tried to do went nowhere while anything negative about them that went out on Twitter seemed to go viral. Bad news flourished. Good news got buried. That’s in the process of changing. “While you were away” will bring real ROI for local businesses. One of the most appealing aspects of Facebook is its extremely intuitive algorithm. Most people take for granted the amazing complexity and uncanny accuracy of the algorithm that powers the news feed. On the other hand, Twitter has always maintained strength in real-time exploits. See what’s happening now… and now… and now again. This meant that local businesses would have to Tweet several times a day in order to get any traction, plus engage in conversations, plus monitor for mentions,...

Responsive website, HTML5, and Cross-Platform – Which Approach to Use When?

With the proliferation and mobile devices and the numerous browsers, it’s more complex than ever trying to build an application that caters to so many different possible users. However, there are a few methodologies that help make sense of this turmoil: responsive website, HTML 5, and cross-platform development. We hope to shine a light on these concepts so you can choose the best way to develop your application and reach the most potential users. Here are three approaches to development : Responsive Web Design – RWD refers to a website that adapts to the browser and/or device to provide an optimal viewing experience. It emphasizes easy reading and navigation while minimizing resizing, panning, and scrolling by adapting the layout to the viewing environment by using proportion-based grids, flexible images, and CSS3 media queries. HTML5 App – From the look and feel HTML5 apps will look the same as any other apps. However, the apps have limited functionalities as much as HTML5 and JavaScript can support. HTML5 Apps are created using a mix of HTML5, CSS and JavaScript. HTML5 apps are platform independent and can run on any device like Android, iOS, Blackberry or Windows Phone with a standard browser. Cross-platform Apps – Cross-platform apps are designed to work with and use a device’s native functionalities. The framework built to use cross-platform apps has a cross compiler which is capable of creating the final executable code for the multiple platforms. Different frameworks are available for developing these cross-platform apps. Responsive Web Design – When to Use It Responsive Web Design (RWD) is best suited when the requirements do not go...
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